National Basketball Association

1969–2017


In 1969, then-NBA commissioner J. Walter Kennedy tasked brand identity consultant Alan Siegel with creating a new logo for the league that would match that of Major League Baseball (whose logo Siegel had also overseen the development of). The silhouette in the logo is based on a photograph of the Los Angeles Lakers' Jerry West taken by Wen Roberts for Sports Review magazine.

2017–present


In 2017, the logo was given darker colors and a new wordmark.